To prepare students to become productive global citizens, Philippine Universities had been sending students to study abroad. With the ongoing worldwide health crisis, however, such a practice had become close to impossible, making the exploration of internationalization of education from home an imperative recourse.

Partner higher education institutions (HEIs) of the ANTENA Project recently shared their experience as part of a series of online conferences coordinated by the University of Alicante in Spain. The HEIs typically had research awards and incentives, local and international research collaborations, and policy guidelines and basic support infrastructure already in place.

Philippine higher education institutions planning to implement strategic brand communication must remember that the international audience is not looking for basics or for compliance, but for uniqueness.

Philippine higher education institutions planning to launch their internationalization bid need to strategically position themselves in the global field through differentiation and distinction. The use of differentiation and distinction is the first step HEIs need to take to rise above the clutter and competition both in the local and international scene.